Strategic Database Marketing

Strategic Database Marketing

4.11 - 1251 ratings - Source

Web-focused strategies for turning a companya€™s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the booka€™s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketinga€™s newest and most promising innovationsA few years ago the Nintendo Power magazine built up a readership of two million customers eager to learn more about how to use the product. A 900 telephone number (paid by the customer) was used by 10, 000 kids a week. Up to 40, 000anbsp;...

Title:Strategic Database Marketing
Author: Arthur Hughes
Publisher:McGraw Hill Professional - 2006

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA