Quest for Economic Empire

Quest for Economic Empire

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German unification evoked ambivalent reactions outside its borders: it revived disquieting memories of attempts by German big business during the two world wars to build an economic empire in Europe in conjunction with the military and the government bureaucracy.A Daimler-Benz study of BMW suggested that the basis of BMWa#39;s problems lay in a combination of incompetent management decisions and a poor product line. After the 1961 rescue (when BMW held less than two percent of the market), theanbsp;...

Title:Quest for Economic Empire
Author: Volker R. Berghahn
Publisher:Berghahn Books - 1996

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