Marketing-Related Motives in Mergers & Acquisitions
Prompted by an increasing number of mergers and acquisitions (MaAs), Denise Dahlhoff investigates the role of marketing-related motives in MaAs in the U.S. food industry.Huber, Joel (1999), aThe Importance of Multinomial Logit Analysis of Individual Consumer Choices, a in CBC User Manual Version 2.0, Sawtooth Software, ... Kalorama Information (1999), The U.S. Market for Cookies, www.bell-howell.com.
| Title | : | Marketing-Related Motives in Mergers & Acquisitions |
| Author | : | Denise Dahlhoff |
| Publisher | : | Springer Science & Business Media - 2013-11-22 |
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